What Hippos Have to Do With Software Usage Analytics (and Why You Should Care)

22 September 2016 |

We are very excited for our upcoming webinar, Using the Right Data to Drive Better Product Decisions with Steve Johnson of Under 10 Consulting. Steve has been working in high tech product management since 1981, and spent more than 15 years as a Pragmatic Marketing instructor. If you’ve heard Steve speak before, you know this won’t be dull, and that he will be honest, colorful, and provocative…which brings us to Hippos.

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Software Analytics in Action – Why Aren’t More Trial Users Converting to Paying Customers?

7 September 2016 |

Why aren’t more trial users converting to paying customersThe good news for marketing and sales is that people are downloading trial versions of your software in droves. The bad news is that only a small percentage of trial users are converting to paying customers. In many cases, software vendors know how many users download their trials, but lose insight once the trial software is installed. In one such case, a PDF software company was baffled by how few trial users were converting — especially given all the innovative new features included in its latest product version.

Software Analytics in Action – What Impact Will Increasing Minimum Display Resolution Requirements Have on Customers?

30 August 2016 |

What impact will increasing minimum display resolution requirements have on my customersWhile there are (usually) always good reasons for making changes to your product’s user interface (UI), the challenge is to determine how those changes will impact your customers before you implement them. When developing a new user interface for its photo editing application, one of our customers needed to understand the impact of increasing its minimum resolution requirements from 1024px to1920px.

Hardware Architecture, Product Management, Retention and Churn, Software Usage Analytics, Usage Intelligence|Comments Off on Software Analytics in Action – What Impact Will Increasing Minimum Display Resolution Requirements Have on Customers?

Software Analytics in Action – Why aren’t trial users taking advantage of our ‘killer’ feature?

18 August 2016 |

Why aren’t trial users taking advantage of our killer feature

Product managers’ beliefs about a feature and its benefits for users don’t always align with the customer’s actual experience. But how do you test your assumptions against that reality? One of our customers, an accounting software company, used software usage analytics to track all its major product features and how they were being used by its customers.

Event tracking uncovered interesting trends, including the fact that the “killer” rolling budgets feature — developed at a significant cost to the company — was not being used by customers until a month or more after product purchase.

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Software Analytics – Build or Buy?

8 August 2016 |

Software is your business. But does that mean you should build everything yourself? Whether you work for a software vendor or develop applications for use by your organization, the temptation to “just build it ourselves” is always great.

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Software Analytics in Action – Should I Dump an Old Feature That Complicates UI Changes ?

21 July 2016 |

ui-changesA wide range of changes will occur throughout the lifecycle of an application. Initially they may be to address bugs and add new functionality, but as a product becomes more mature and stable, product managers may struggle to balance sustaining development and new development. This is often true when applying new learnings around UI (user interface) and UX (user experience). The challenge comes when old features begin to introduce instability when new changes are made to meet current user requirements.

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Software Analytics in Action – Knowing When to Say Goodbye to Old Versions

7 July 2016 |

DropSupport copyProduct management and development professionals spend countless hours on their applications – especially when introducing a new product. Even when you enhance the application, add more features, and introduce new versions of your software, there’s always a special place in your heart for that first version. You also suspect many of your customers love that first version, too, but how do you know when it’s time to say goodbye and drop support for older versions of your software (also known as “sunsetting”)?

Product Management, Software Usage Analytics, Usage Intelligence, Version Edition and Build|Comments Off on Software Analytics in Action – Knowing When to Say Goodbye to Old Versions

Take the Guesswork out of Software Product Management

22 June 2016 |

Features Pages

Build Better Applications with Software Analytics

Product management professionals have ambitious plans for making their applications successful for the business by building products that resonate with their customers. But turning those plans into reality is easier said than done, especially when you lack critical insight into product runtime patterns and customer usage.

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Now Hiring: Frontend Web/Javascript Developer (Trackerbird, Malta)

25 April 2016 |

Following our recent acquisition, Trackerbird is now expanding its Engineering team in Malta. We are looking for an experienced Frontend Web Developer with Javascript expertise to join our team.

If you are interested in joining us or have any questions, we would love to hear from you: careers@trackerbird.com.

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Now Hiring: Python Backend Developer / Software Engineer (Trackerbird, Malta)

22 April 2016 |

Following our recent acquisition, Trackerbird is now expanding its Engineering team in Malta. We are looking for experienced Python Software Developers to join our team.

If you are interested in joining us or have any questions, we would love to hear from you: careers@trackerbird.com.

UPDATE: This vacancy has been filled.

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