Software Analytics in Action – Should I Dump an Old Feature That Complicates UI Changes ?

18 August 2016 |

Why aren’t trial users taking advantage of our killer feature

Product managers’ beliefs about a feature and its benefits for users don’t always align with the customer’s actual experience. But how do you test your assumptions against that reality? One of our customers, an accounting software company, used software usage analytics to track all its major product features and how they were being used by its customers.

Event tracking uncovered interesting trends, including the fact that the “killer” rolling budgets feature — developed at a significant cost to the company — was not being used by customers until a month or more after product purchase.

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Software Analytics – Build or Buy?

8 August 2016 |

Software is your business. But does that mean you should build everything yourself? Whether you work for a software vendor or develop applications for use by your organization, the temptation to “just build it ourselves” is always great.

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Software Analytics in Action – Should I Dump an Old Feature That Complicates UI Changes ?

21 July 2016 |

ui-changesA wide range of changes will occur throughout the lifecycle of an application. Initially they may be to address bugs and add new functionality, but as a product becomes more mature and stable, product managers may struggle to balance sustaining development and new development. This is often true when applying new learnings around UI (user interface) and UX (user experience). The challenge comes when old features begin to introduce instability when new changes are made to meet current user requirements.

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Software Analytics in Action – Knowing When to Say Goodbye to Old Versions

7 July 2016 |

DropSupport copyProduct management and development professionals spend countless hours on their applications – especially when introducing a new product. Even when you enhance the application, add more features, and introduce new versions of your software, there’s always a special place in your heart for that first version. You also suspect many of your customers love that first version, too, but how do you know when it’s time to say goodbye and drop support for older versions of your software (also known as “sunsetting”)?

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Take the Guesswork out of Software Product Management

22 June 2016 |

Features Pages

Build Better Applications with Software Analytics

Product management professionals have ambitious plans for making their applications successful for the business by building products that resonate with their customers. But turning those plans into reality is easier said than done, especially when you lack critical insight into product runtime patterns and customer usage.

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Now Hiring: Frontend Web/Javascript Developer (Trackerbird, Malta)

25 April 2016 |

Following our recent acquisition, Trackerbird is now expanding its Engineering team in Malta. We are looking for an experienced Frontend Web Developer with Javascript expertise to join our team.

If you are interested in joining us or have any questions, we would love to hear from you: careers@trackerbird.com.

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Now Hiring: Python Backend Developer / Software Engineer (Trackerbird, Malta)

22 April 2016 |

Following our recent acquisition, Trackerbird is now expanding its Engineering team in Malta. We are looking for experienced Python Software Developers to join our team.

If you are interested in joining us or have any questions, we would love to hear from you: careers@trackerbird.com.

UPDATE: This vacancy has been filled.

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V.I. LABS ACQUIRES TRACKERBIRD SOFTWARE ANALYTICS

8 March 2016 |

Trackerbird-acquisition-blogpostToday we are pleased to announce that Trackerbird Software Analytics has been acquired by V.i. Labs – a leading global software intelligence solutions provider based in the United States. [Press Release].

V.i. Labs customers around the globe have been using their software usage analytics to identify and convert unpaid software, generating more than $1.4 billion in new license revenue since 2010.

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Build Custom Reports and Export Data with the Trackerbird Reporting Web API

4 March 2016 |

report-300x300The Trackerbird Interactive Dashboard is a mine of information which provides runtime intelligence related to product usage, environment statistics, event tracking, licensing information as well as user engagement and churn reports.

However we understand that some customers might have custom reporting requirements as well as needs to export Business Intelligence data from Trackerbird to integrate with third party products or platforms. For this reason Trackerbird has developed a fully-fledged Reporting Web API which is available to all premium customers.

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EU Data Protection Law: An Update

1 March 2016 |

European-Flag-300x200-(1)In a previous post on the Trackerbird blog we discussed the new EU data protection law coming into force: the EU Data Protection Regulation, also known as the General Data Protection Regulation. In December 2015 the EU Parliament, EU Council, and EU Commission came to an agreement on the final drafting of the new framework, which means that it will now be adopted in early 2016, and come into force in early 2018.

A number of changes to the draft have occurred throughout the process, so we’ll take a quick look at those and what they mean for you if you are working with or using the data of EU citizens.

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